Write For Websites
Write For Website

It is possible to know how to write for websites and write well for that matter, without having to become a master copywriter.

If you have done any research on web writing, then you would know that is a great deal of emphasis placed on the holy grail of internet writing – copywriting. Now, while I do agree that it is one of the most important elements needed for marketing online, I also believe you can quickly learn and apply the fundamentals of copywriting, which can make a dramatic difference to your web copy.

If you’re new to writing for the internet – try these six basic web writing guidelines to help you get started:

Web Writing Tips for Effective Web Copy

1. Research Your Topic

Content writing

I like to use a minimum of 4-5 different quality online sources. I also want to use material from hard copy books, if possible. Magazines and industry newsletters are also other good sources of research material.

2. Write With Purpose

Get into the heads of the audience you are writing. Remember, you are either helping to solve a problem or giving them the information they want.

3. Create a Strong Headline

Article Heading

Headlines are important in every type of copy. Write a catchy headline that includes keywords for your particular niche. Write several headlines before deciding on your best. Dedicate most of your allocated writing time to creating the ideal headline.

4. Chop Up Your Copy

online readers

Most online readers do not read word for word – they “scan.” To keep your readers interested, chop up your writing into bite-size chunks. Approximately two to three sentences each. Include sub-headings for each new section (some of these also your keywords).

5. Write with Passion

Write your Passion

I believe this is probably the most important rule for writers. Who wants to read stale, regurgitated web content that is devoid of life. Not me!

You don’t have to be a Jane Austin or Bryce Courtney, but you should at least enjoy the process and feel good about what you are writing. If you need some motivation, try playing some inspiring music, drink a strong cup of coffee, or my favourite – pour a glass of wine (remember to drink slowly – and spell check the next morning!).

Keep in mind the Golden Rule – “the more you do something you enjoy, the more success you will attract.”

6. Keep Learning

Keep Learning

I am a strong advocate for lifelong learning. We all should keep learning and improving ourselves.  Today we have access to the world’s very best in every genre. And this includes expert online copywriters.

I love the energy of Joe Vitale, the enthusiasm of John Carlton and the finesse of Michel Fortin. These guys have passion oozing out of their writing and inspire everyone to write smart and compelling copy.

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